Air Asia Advertising Types - 4337 Words

COMPANY INTRODUCTION Air Asia Berhad was set up by Dato Tony Fernandes in 2001. In December 2001, Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman, AirAsia), Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer, AirAsia) and Abdul Aziz bin Abu Bakar (Director, AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2, 2001 which Air Asia was originally founded. AirAsia has been expanding rapidly since 2001 where Dato Tony Fernandes later proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport†¦show more content†¦Lean Distribution System: Offering a wide and innovative range of distribution channels to make booking and travelling easier. Point to Point Network: Applying the point-to-point network keeps operations simple and costs, low. ADVERTISING OBJECTIVES Advertising is the dominant form of nonpersonal promotion and is part of the marketing mix tools. An important task of advertising is to make consumers aware of products and also provide buyers with product information and arouse their interest in and desire for products. There are many forms of advertising and many purposes for which advertising can be used and like other components of the marketing mix, the objectives and form of advertising depend on a products stage. Accordingly, there are many ways in which advertising can be classified. Informative advertising, persuasive advertising, and product advertising are the three majors advertising objectives. Like other components of the marketing mix, the objectives and form of advertising depend on a products stage in its life cycle. The three primary objectives of advertising are to inform, to persuade, and to remind buyers about a company and its products. Below are the relationship between advertising and the product life cycle. [pic] Informative Advertising Persuasive Advertising Product Advertising Informative Advertising is an advertising which primarily seeks to provideShow MoreRelatedLow-Cost Carriers vs Full-Service Airlines905 Words   |  4 Pagesthat will be used in the research are Aer Lingus and Ryanair running in a fully developed European market, and Malaysia Airlines and Air Asia currently functioning on a recent developing domestic market in Asia. After conducting the survey, results show that the younger people are more likely to use Low-Cost service carriers with Ryanair accounting for 24% and Air Asia with 47% who all belong in the age group of under 25 years. 87% of the age group were travelling to visit friends and family and forRead More Nike1698 Words   |  7 Pagescaused Nike to reduce prices and lose manufacturing contract in the Far East. This pushed Nike from the top spot in the market. As a result, Nike had to lay off 350 employees in 1986. Nike began their climb back in 1988 with the introduction new advertising strategies and the development of the new footwear. The main focus was on the customers wants and needs their purchase of Nikes athletic shoes. In 1988, Nike bought a subsidiary called Cole Haan based in New Hampshire. The company Cole Haan costRead MoreSwot Analysis for Airasia1265 Words   |  6 Pagesto take off and was eventually sold to Tune Air Sdn. Bhd in 2001 which are owned by Tony Fernandes and four entrepreneurs, for a token sum of RM1.00 together with an accumulated debt of RM40 million. AirAsia was listed in the Kuala Lumpur bourse within three years of operation, on 22 November 2004, with one of the largest IPO offer of RM717.4 million. Through the corporate philosophy of â€Å"Now Everyone Can Fly†, AirAsia has sparked a revolution in air travel with more and more people around the regionRead MoreSwot Analysis for Airasia1279 Words   |  6 Pagesable to take off and was eventually sold to Tune Air Sdn. Bhd in 2001 which are owned by Tony Fernandes and four entrepreneurs, for a token sum of RM1.00 together with an accumulated debt of RM40 million. AirAsia was listed in the Kuala Lumpur bourse within three years of operation, on 22 November 2004, with one of the largest IPO offer of RM717.4 million. Through the corporate philosophy of â€Å"Now Everyone Can Fly†, AirAsia has sparked a revolution in air travel with more and more people around the regionRead MoreSwot : Air Asia1365 Words   |  6 PagesSWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. 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Primary objective ofRead MoreDnata case study780 Words   |  4 Pagesï » ¿ Dnata - Marketing Contents Introduction In Middle East area, Dnata is one of the largest air travel services supplier. It also has its services internationally. It provides services mainly in three foundations: Travel services, Ground Handling and Cargo. For these three divisions Dnata has specific business systems which include online booking. Worldwide Dnata operates 20 airports in nine countries for ground Handling. DnataRead MoreExpansion Of Walmart Globally. The Global Environment Must1624 Words   |  7 Pagesinto new geographic markets. Through global market segmentation, a company can identify and group customers or countries according to common needs and wants (Keegan Green, 2017). Asia represents a hot market for value-retailers, especially for Walmart. Walmart has been expanding their business in other countries in Asia, but has yet to establish a store in Pakistan. 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They are desolate and untraveled, and the lowing of cattle is not heard. The birds of the air have fled and the animals are gone. â€Å"I will make Jerusalem a heap of ruins, a haunt of jackals and I will lay waste the towns of Judah so no can live there.† Habakkuk (2:17), â€Å"The violence you have done to Lebanon will over whelm you, and for your destruction