Air Asia Advertising Types - 4337 Words

COMPANY INTRODUCTION Air Asia Berhad was set up by Dato Tony Fernandes in 2001. In December 2001, Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman, AirAsia), Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer, AirAsia) and Abdul Aziz bin Abu Bakar (Director, AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2, 2001 which Air Asia was originally founded. AirAsia has been expanding rapidly since 2001 where Dato Tony Fernandes later proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport†¦show more content†¦Lean Distribution System: Offering a wide and innovative range of distribution channels to make booking and travelling easier. Point to Point Network: Applying the point-to-point network keeps operations simple and costs, low. ADVERTISING OBJECTIVES Advertising is the dominant form of nonpersonal promotion and is part of the marketing mix tools. An important task of advertising is to make consumers aware of products and also provide buyers with product information and arouse their interest in and desire for products. There are many forms of advertising and many purposes for which advertising can be used and like other components of the marketing mix, the objectives and form of advertising depend on a products stage. Accordingly, there are many ways in which advertising can be classified. Informative advertising, persuasive advertising, and product advertising are the three majors advertising objectives. Like other components of the marketing mix, the objectives and form of advertising depend on a products stage in its life cycle. The three primary objectives of advertising are to inform, to persuade, and to remind buyers about a company and its products. Below are the relationship between advertising and the product life cycle. [pic] Informative Advertising Persuasive Advertising Product Advertising Informative Advertising is an advertising which primarily seeks to provideShow MoreRelatedLow-Cost Carriers vs Full-Service Airlines905 Words   |  4 Pagesthat will be used in the research are Aer Lingus and Ryanair running in a fully developed European market, and Malaysia Airlines and Air Asia currently functioning on a recent developing domestic market in Asia. After conducting the survey, results show that the younger people are more likely to use Low-Cost service carriers with Ryanair accounting for 24% and Air Asia with 47% who all belong in the age group of under 25 years. 87% of the age group were travelling to visit friends and family and forRead More Nike1698 Words   |  7 Pagescaused Nike to reduce prices and lose manufacturing contract in the Far East. This pushed Nike from the top spot in the market. As a result, Nike had to lay off 350 employees in 1986. Nike began their climb back in 1988 with the introduction new advertising strategies and the development of the new footwear. The main focus was on the customers wants and needs their purchase of Nikes athletic shoes. In 1988, Nike bought a subsidiary called Cole Haan based in New Hampshire. The company Cole Haan costRead MoreSwot Analysis for Airasia1265 Words   |  6 Pagesto take off and was eventually sold to Tune Air Sdn. Bhd in 2001 which are owned by Tony Fernandes and four entrepreneurs, for a token sum of RM1.00 together with an accumulated debt of RM40 million. AirAsia was listed in the Kuala Lumpur bourse within three years of operation, on 22 November 2004, with one of the largest IPO offer of RM717.4 million. Through the corporate philosophy of â€Å"Now Everyone Can Fly†, AirAsia has sparked a revolution in air travel with more and more people around the regionRead MoreSwot Analysis for Airasia1279 Words   |  6 Pagesable to take off and was eventually sold to Tune Air Sdn. Bhd in 2001 which are owned by Tony Fernandes and four entrepreneurs, for a token sum of RM1.00 together with an accumulated debt of RM40 million. AirAsia was listed in the Kuala Lumpur bourse within three years of operation, on 22 November 2004, with one of the largest IPO offer of RM717.4 million. Through the corporate philosophy of â€Å"Now Everyone Can Fly†, AirAsia has sparked a revolution in air travel with more and more people around the regionRead MoreSwot : Air Asia1365 Words   |  6 PagesSWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer, it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct to the customer. Weakness 1. Limited service to the customer. 2. charge every things except the ticket 3. A lot of competitor. 4. Brand positioning lower than other brand. 5Read MoreAdvertising and Promotion Essay 21898 Words   |  8 PagesAdvertising is producing  information  for promoting the  sale  of products  or  services while promotion is an advancement of a  product or a point of  view  through publicity  or  advertising whereas trend is defined as a general direction in which something is developing or changing according to time line. There are differences between  advertising  and  promotion despite the fact that both of these marketing tools use many of the same techniques and apply it for the very similar ends. Primary objective ofRead MoreDnata case study780 Words   |  4 Pagesï » ¿ Dnata - Marketing Contents Introduction In Middle East area, Dnata is one of the largest air travel services supplier. It also has its services internationally. It provides services mainly in three foundations: Travel services, Ground Handling and Cargo. For these three divisions Dnata has specific business systems which include online booking. Worldwide Dnata operates 20 airports in nine countries for ground Handling. DnataRead MoreExpansion Of Walmart Globally. The Global Environment Must1624 Words   |  7 Pagesinto new geographic markets. Through global market segmentation, a company can identify and group customers or countries according to common needs and wants (Keegan Green, 2017). Asia represents a hot market for value-retailers, especially for Walmart. Walmart has been expanding their business in other countries in Asia, but has yet to establish a store in Pakistan. 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They are desolate and untraveled, and the lowing of cattle is not heard. The birds of the air have fled and the animals are gone. â€Å"I will make Jerusalem a heap of ruins, a haunt of jackals and I will lay waste the towns of Judah so no can live there.† Habakkuk (2:17), â€Å"The violence you have done to Lebanon will over whelm you, and for your destruction

Artificial Intelligence And Science For Knowledge

Engineering is a study of mathematics and science for knowledge on how to improve man-kind. Artificial Intelligence is a substructure of Engineering where it takes that knowledge of the engineers to improve the training thought of a device with less human interaction. Software, Mechanical, and Robotics, to name a few,are areas where Artificial Intelligence is being used. The way artificial Intelligence has evolved through the years, it has even been able to challenge humans into improving much greater ideas. â€Å"The term artificial intelligence is also used to describe a property of machines or programs, the intelligence that the system demonstrates† (Brynjolfsson). In Engineering, there are 5 main concepts and methods of Artificial Intelligence which are: Knowledge-based systems, Neural networks, Genetic algorithms, Fuzzy logic, and Intelligent agents. In Knowledge-based systems, in order to solve a problem, the problem solver must have a substantial amount of knowledge prior to the problem (Rzevski 6). In the article â€Å"Artificial Intelligence in Engineering: Past, Present, and Future† by George Rzevski, Feignbaum states that the performance of this system relies on the amount of information stored. In Neural networks, they allow researchers to learn from examples, store information that’s organized well, and recognize partially specified patterns in engineering applications. As a result, problems could be solved through pattern recognition. In Genetic algorithms, they areShow MoreRelatedKnowledge Management And Its Roots From Cognitive Science, Artificial Intelligence And Organization Level Learning2308 Words   |  10 Page sKnowledge Management In today’s fast paced economy, organizations are judged by their organizational knowledge and the environment they possess to maintain the knowledge management system. 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Computer and the Society How the Society values Computer Technology Question: Google SDK/Artificial-Intelligence: Is it Good or bad? Table of Content 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 1.1 My theory†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 1.2 Respondents opinions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 2.0 Summary and Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 Figures Fig 1.2.0 Do you interact with artificial intelligent systems? ........................................5 Fig 1.2.1 is it possible for human thinkingRead MoreThe Technology And Artificial Intelligence1002 Words   |  5 Pagescentury. Artificial intelligence is one part of computer science involved with making computers behave like humans. (Vangie Beal. 2015). Moreover, the Artificial Intelligence has scope very widely. Artificial Intelligence covers a broad range of techniques, which can be applied to a very wide range of application areas. (Russell, Stuart J.; Norvig Peter et al.,2003). Also, evidence will focus on the knowledge acquisition, data mining, computer vision and the search. An artificial intelligence systemRead MoreArtificial Intelligence : The Science And The Future Utilization Of The Ai1349 Words   |  6 PagesThe Paper gives a brief depiction of the Artificial Intelligence in the diverse fields and the future utilization of the AI which achieves the level of human knowledge in the propelled fields of the day by day attempt and how it suffocates us into its innovation are discussed in the paper. 1.INTRODUCTION: (J.Nilsson, 2008) It is seen that computerized reasoning is assuming an extraordinary part in the research of advanced science and operational research regions.In the future intelligent machinesRead MoreSample Resume : Artificial Intelligence765 Words   |  4 Pagesapplying for admission to the Ph.D. programme in Artificial Intelligence. I have a background in computing at both B.Sc. and MSc. levels and due to the projection of emerging technologies and how everything is tilted towards Artificial Intelligence: I want a career in the field. 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If all computers are stopped for a day, complete civilization comes to a halt! Fifty years ago, this mightve been a science fiction, but today it is a reality. Further, with Computers being embedded in all of our life accessories like mobiles, watches, cars, even our bodies and brains there is no indication that this microchipRead MoreComputer Systems And Artificial Intelligence1266 Words   |  6 Pagesavailable to move itself forward. Computer systems, known as artificial intelligence, can perform the tasks humans commonly complete (Keswani). Both a child and computer construct a way to learn the information, but they do this in two abstract methods. Which way of learning demonstrates higher efficiency? While some believe computers have the ultimate gain, others see them as a threat. Individuals question the benefits of artificial intelligence worth pushing the limits of humanity. 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Exemplification Bulimia Nervosa Expository Essay Example For Students

Exemplification Bulimia Nervosa Expository Essay Exemplification Essays Exemplary Essay Bulimia Nervosa People with bulimia nervosa consume large amounts of food and then rid their bodies of the excess calories by vomiting, abusing laxatives or diuretics, taking enemas, or exercising obsessively. Some use a combination of all these forms of purging. Because many individuals with bulimia binge and purge in secret and maintain normal or above normal body weight, they can often successfully hide their problem from others for years. Lisa developed bulimia nervosa at 18. Like Deborah, her strange eating behavior began when she started to diet. She too dieted and exercised to lose weight, but unlike Deborah, she regularly ate huge amounts of food and maintained her normal weight by forcing herself to vomit. Lisa often felt like an emotional powder kegangry, frightened, and depressed. Unable to understand her own behavior, she thought no one else would either. She felt isolated and lonely. Typically, when things were not going well, she would be overcome with an uncontrollable desire for sweets. She would eat pounds of candy and cake at a time, and often not stop until she was exhausted or in severe pain. Then, overwhelmed with guilt and disgust, she would make herself vomit. Her eating habits so embarrassed her that she kept them secret until, depressed by her mounting problems, she attempted suicide. Fortunately, she didnt succeed. While recuperating in the hospital, she was referred to an eating disorders clinic where she became involved in group therapy. There she received medications to treat the illness and the understanding and help she so desperately needed from others who had the same problem. Family, friends, and physicians may have difficulty detecting bulimia in someone they know. Many individuals with the disorder remain at normal body weight or above because of their frequent binges an purges, which can range from once or twice a week to several times a day. Dieting heavily between episodes of binging and purging is also common. Eventually, half of those with anorexia will develop bulimia. As with anorexia, bulimia typically begins during adolescence. The condition occurs most often in women but is also found in men. Many individuals with bulimia, ashamed of their strange habits, do not seek help until they reach their thirties or forties. By this time, their eating behavior is deeply ingrained and more difficult to change. .

Compare and Contrast Parenthood in Equus and Spies Essay Sample free essay sample

Compare and contrast the presentation of parentage in Spies and Equus Spies which is written by Michael Frayn nowadayss parentage in assorted ways. The book is set during the Second World War in which Stephen a little. weedy and easily-bullied male child. along with Keith. a private school member whose household was socially superior to their neighbors. believe they have found a German undercover agent. However. this evident undercover agent is the female parent of Keith. Mrs Hayward. The male childs frequently misbehave during their probes ; nevertheless order is restored with the usage of rigorous parenting accomplishments. In add-on to Spies. parentage is clearly presented throughout Equus due to the work of Peter Shaffer. The chief action within Equus takes portion in the ‘Rokesby Psychiatric Hospital’ . Equus is set in the ulterior phases of the twentieth century. about between the old ages of 1970-80. Dora and Frank Strang are polar to the secret plan of Equus. as they care for and besides implement rigorous rearing accomplishments on their crazed boy Alan Strang who had blinded six Equus caballuss with a metal spike. The undermentioned transition within Equus. demonstrates Frank Strang’s work as a male parent to forestall his boy coming into class with points that may negatively impact him in the hereafter without the usage of violent behavior. and steer him into a way he knows. which in this instance is reading. â€Å"Frank: It seems to be offering you something. but really it’s taking something off. Your intelligence and your concentration. every minute you watch it. That’s a true swiz. make you see? I don’t want to be a killjoy. old buddy – but there truly is no replacement for reading. What’s the affair ; don’t you like it? Alan: It’s all right. Frank: I know you think it’s none of my beeswax. but it truly is you know. . . Actually. it’s a shame when you come to believe of it. You the boy of a pressman. and neer opening a book! If all the universe was like you. I’d be out of a occupation. if you receive my significance! † . During the procedure of this conversation it about feels as if Frank would wish to utilize rigorous subject such as violent behavior in order to do Alan listen. although he keeps his calm. Although accordingly. this may be the ground Frank uses violent behavior when Alan rides a Equus caballus along with it’s proprietor during a trip to the beach subsequently on in the drama. In add-on to this. the despairing justification of books shown by Frank represents a realistic attack to how a male parent may forestall their boy taking portion in a specific activity. that they do non hold with. Alternatively. if Alan was a female the likeliness of Frank leting his kid to watch telecasting would be comparatively high. However. Dora Strang shows how female parents have a stronger relationship with their son’s. â€Å"Dora: All the same. times change. Frank† . This quotation mark besides demonstrates how Dora is more indulgent when rearing Alan. and besides shows that she is considerate of the bit by bit germinating coevals. Peter Schaffer may hold added these contrasting relationship factors between female parent. male parent and boy in order to do the plot line of Equus more life-like. It can be besides seen that. aswell as Frank Strang utilizing non-violent behavior when rearing Alan in the early phases of Equus. Mrs Hayward besides portion takes in the usage of non-violent subject. However. this soft signifier of subject is used on Stephen who is besides a boy like figure to her throughout Spies. â€Å"I don’t want to hold to halt him seeing you. † she says. really quietly. â€Å"But so I don’t want him acquiring into any sort of trouble† . This conversation between Stephen and Mrs Hayward demonstrates a female parent protecting her boy from potentially sick wonts. which in this instance is descrying. This is about an indistinguishable manner of rearing which is used by Frank Strang. This signifier of parenting may be noticed as secondary beginning of rearing. as Mrs Hayward is non straight rearing her boy Keith. but seting the outlook of the close friends he keeps in his company. This displays Mrs Haywards sheer intelligence when seeking to steer her boy. Throughout Equus. Frank and Dora Strang are invariably by their son’s side and want to be involved in assisting Alan whenever possible. It can besides be said that they are acute to learn him the cardinal factors of life. However. most of the duty of caring for their boy is taken up by Dora Strang. â€Å"Dysart: Mr Strang. precisely how informed do you judge your boy to be about sex? . Frank: I don’t know. Dysart: You didn’t really instruct him yourself? . Frank: Not in so many words. no. Dysart: Did you. Mrs Strang? . Dora: Well. I spoke a small. yes. I had to. I’ve been a instructor. Doctor. and I know what happens if you don’t. They find out through magazines and soiled books† . This subdivision within Equus shows how Dora Strang takes up the duty to inform their son’s of sensitive issues. Normally. this is the function of the male parent when discoursing these issues with a male in day-today life. This subdivision besides demonstrates that this is an of import subject to Mrs Strang and she hopes that her boy will absorb the information she is feeding him. However. Mr Strang does non take much notice of such an influential subject on a immature man’s life â€Å"Dysart: You didnt really instruct him yourself? Frank: Not in so many words† . A counter statement to this is found in Spies in the signifier of Mr Hayward. Alternatively of caring for Keith. he could about be considered as a bully to his boy. and frequently canes Keith for even the smallest of misdemeanors. For illustration. during Chapter 7 Mr Hayward demands a thermos flask which he believes Keith has taken. â€Å"His male parent comes out of the garage once more. ‘I’ll give you until bedtime to believe about it. ’ he says to Keith. ‘If it’s non back by so you’ll acquire the same once more. And so once more tomorrow. And so on every twenty-four hours until it’s back. ’ This indicates that Mr Hayward is a pitiless adult male. who goes with his intestine inherent aptitude and alternatively of kindly explicatin g to his boy the disadvantages of stealing. as a responsible parent should. He threatens Keith of even more violent behavior. until he gets what he wants. Mr Hayward’s behavior is peculiarly scarey because it is frequently followed by a show of false joy. He frequently signals his displeasure with a minute smiling and by turn toing his victim. which is frequently ‘Keith’ as ‘bean’ or ‘chap’ . â€Å"Where is it. so. old bean? † This may negatively impact Keith as he may believe his male parent does non care for him really much. This once more indicates Mr Hayward’s hapless parenting accomplishments. as a good parent should ever do their kid feel as if they have person to trust on. instead than doing their kid fear them. However. little subdivisions of Mr Hayward’s violent behavior is besides echoed in Equus. This can be shown when Mr and Mrs Strang take Alan on a day-trip to the beach. During Alan’s twenty-four hours trip to the beach he comes across a horse-rider and his Equus caballus Swizzy. Alan is offered to sit the Equus caballus. which he does. to the discouragement of Frank and Dora Strang. Both parents are frightened when they witness their boy siting a Equus caballus with a alien. and this leads to an un-expected usage of violent behavior by Frank Strang. â€Å"Frank: Come down at one time. Right this minute. Alan: No. . . NO! Frank: ( in a rage ) : I said this minute! ( He pulls Alan from the Horseman’s shoulders. The male child scream. and falls to the land ) . This sudden explosion of violent behavior by Mr Strang demonstrates that he is prone to a sudden effusion of choler. This besides. shows that this can take to his responsible parenting accomplishments neglecting at times. In this case. Mr Strang’s hapless control of his choler led to Alan wounding himself. â€Å"Dora: He’s grazed his articulatio genus. Frank – the boy’s injury! † . This frequently leads. to parent’s repenting their actions. However. Mr Strang has no compunction for his actions.